We hacked our wedding.

6 ways we made our day perfect.  

Imagine. You’re in the wedding industry. For six months each year, eight years in a row, you’ve experienced and enjoyed others live out their special day. They are all incredible in their own ways for one reason or another.

Then all of a sudden it’s your turn. You have to plan an engagement and then plan a wedding.

Now it’s no longer about capturing and sharing in a couple’s personality or story.

Now it’s about things and logistics that in the end make up your story. Where will it be held? Who will be invited? Where will they sit? Roses or Peonies? Round tables? Black table clothes? You get the idea. You can drown yourself in options and pinterest pins. Those details that you’ve seen over…and over…and over again.

When you are exposed to so many weddings, you become jaded inspired for a more customized, personal day.

So we did just that. We redesigned the traditional wedding and designed ours. Some say we did a lot “wrong,” which when it was all said and done, in our eyes it was 100% right.

You decide:




Here is the why and how we did it.


  1. We would create a personal brand. Our style. Our personality. Creative. Intimate. Simply designed.  It was important to create a cohesive, custom look extending from the save-the-dates to the thank you notes and everything between.


What is our together style? It’s best described as industrial chic. The gritty textures of steel and walnut wood contrasted with the warm, romantic amber from edison bulbs and candle light. An ambiance of acoustic sounds from Nashville-based musician, Landon Austin, whose music had a personal connection. A custom metal art piece as the focal point. Custom steel centerpieces by the brilliant Brad __. A club DJ who knew how to read crowds and mix music.


  1. It had to be small. Ok, less of a hack and more of a personal choice but there is a certain amount of sincerity, genuineness and comfort between guests that comes with small scale. We could have went wild with the invite list. We wanted to celebrate with our family, our closest friends and those who’ve had the greatest impact on our life. A wedding isn’t typically anything more than a fancy party, we strategically set out to create a day as much centered around our guests as it was for us. More on that later.


  1. No Wedding Party. [Gasp!] Look, we get that this one will make you say “why?”  Here is our why. Remember that choice of a small wedding we just talked about? That made this hack easier to stomach. All of our family is important to us. Only our closest friends were invited. We felt the wedding party is just a public display of favoritism and let’s not even get started on the financial burden and time commitment. To us, if you had an invite you were in the wedding party. Being a couple that shares the short straw by being blessed with the introverted and shy characteristic traits, you can imagine that being excluded in social situations is sadly a more common occurrence than you would think. We would make it a point to include everyone.                                                                 


  1. The day flowed around the guest experience. We’ve all been guests at a wedding where you had 4 hours in between the ceremony and reception halfway across town only to enjoy a few drinks while you wait for the guests of honor to arrive, but not too many because in a few hours you have to drive miles to another part of town to stay at a “nearby” hotel. Not really a great way to tell your guests thanks for the pricey gift and spending their day for you.


How did we change that? We had an evening ceremony (6:30pm) with the reception at the same location. Oh and did we mention it was in a boutique hotel. Furthermore, we had our photos taken care of before the guests even arrived. No dead time. No driving site-to-site. No time without the bride and groom.


  1. No cake. No garter/bouquet toss.


  1. We stayed focused on what matters. As much as we dedicated countless hours to DIY projects and staying true to our vision. In the end, we always made sure we came back to what mattered the most and it had nothing to do with things or falling into that “fairytale” trap. We kept it real.


Most people get married believing a myth that marriage is beautiful box full of all the things they have longed for; Companionship, intimacy, friendship etc … The truth is, that marriage at the start is an empty box, you must put something in before you can take anything out. There is no love in marriage, love is in people, and people put love in marriage. There is no romance in marriage, you have to infuse it into your marriage. A couple must learn the art, and form the habit of giving, loving, serving, praising, of keeping the box full. If you take out more than you put in, the box will be empty.




Jordan & Jess